Контрольная работа по английскому языку. Контрольные. - СБОРНИК КОНТРОЛЬНЫХ РАБОТ ПО ДИСЦИПЛИНЕ АНГЛИЙСКИЙ ЯЗЫК
Контрольные работы по английскому языку.
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Частное образовательное учреждение
высшего профессионального образования
ИНСТИТУТ ЭКОНОМИКИ И УПРАВЛЕНИЯ







СБОРНИК
КОНТРОЛЬНЫХ РАБОТ


по дисциплине «АНГЛИЙСКИЙ ЯЗЫК»

КОНТРОЛЬНАЯ РАБОТА №2

Преподаватель Мите Л.В.







для специальностей 080105.65 "Финансы и кредит"
080109.65 "Бухгалтерский учет, анализ и аудит"
080507.65 "Менеджмент организации"




г. Санкт-Петербург
2005 г.



Сборник контрольных заданий по дисциплине «Английский язык» составлен в соответствии с требованиями Государственного образовательного стандарта высшего профессионального образования для специальностей 080105.65 "Финансы и кредит”, 080109.65 "Бухгалтерский учет, анализ и аудит”, 080507.65 "Менеджмент организации”.
Данный сборник заданий предназначен для студентов всех специальностей всех форм обучения.
Сборник контрольных заданий по дисциплине «Английский язык» рассмотрен на заседании кафедры «Гуманитарных и естественно-научных дисциплин».
Составитель: преподаватель Мите Л.В.__________________





























Общие требования к выполнению контрольной работы по английскому языку.

Данная контрольная английская работа предназначена для повторения и закрепления учебного материала по дисциплине «Иностранный язык» в объеме требований предъявляемых к знаниям студентов первого курса обучающихся в высших учебных заведениях по экономическим специальностям. Контрольная работа состоит из двух частей.
Первая часть носит тестовый характер. В нее включены упражнения трех типов:
1. направленные на повторение базовых навыков общения полученных в процессе лекционных занятий;
2. предназначенные для проверки грамматических знаний;
3. предназначенные для проверки знаний в области лексики.
Первая часть контрольной работы по английской речи выполняется письменно и сдается в печатном виде, оформленная в соответствии с общими требованиями.
Контрольная работа сдается в деканат не позднее, чем за десять дней до начала экзаменационной сессии. При отсутствии контрольной работы студент к сдаче экзамена по дисциплине «Иностранный язык» не допускается.
Вторая часть контрольной по английскому включает тексты, предназначенные для чтения и перевода с английского языка, и выполняется устно. В текстах содержится лексика общеэкономического характера. 






ДЛЯ II курса
Форма контроля - зачет
(сдается в осеннюю сессию)
ЧАСТЬ ПЕРВАЯ
Unit 1: Test
Part V. Circle the correct verb.

1. At the moment the company________________________ its Internet services.
a. is marketing b. markets
2. At my company everyone___________________________ casually on Fridays.
a. is dressing b. dresses
3. Right now he_________________________ new products for home use.
a. is designing b. designs
4. We_____________________________________ fifty suppliers in Korea.
a. are having b. have
5. The consultants always________________ brochures.
a. are providing b. provide




Part VI. Circle the correct word or phrase.
1. _________________________ office wear is popular in many companies.
a. Suit b. Client c. Casual
2. What does your company _____________________at its Bangkok factory?
a. employ b. manufacture c. hire
3. We're_____________ new products for our banking division.
a. developing b. basing c. hiring
4. Last year's___________________ was over 500 million dollars.
a. client b. annual income c. finance
5. The head office is expanding its_________________ services.
a. consulting b. dress code c. suit
6. Which firm is the largest__________________ of personal computers in Asia?
a. employee b. executive c. supplier

*************************************************************************
Unit 2: Test
Part V. Circle the correct answer.

1. It's an exciting game, ___________________?
a. isn't it b. is it
2. You don't need any help, ______________?
a. don't you b. do you
3. This isn't your first trip to Brazil, ____________?
a. isn't it b. is it
4. You're from Singapore, ____________________?
a. aren't you b. are you
5. He has my e-mail address ,_________________?
a. doesn't he b. does he
Part VI. Circle the correct word or phrase.
1. Before we begin the meal, we always have a few minutes of_____________.
a. host b. tea c. small talk
2. Soccer is becoming more___________________________in the United States.
a. delicious b. popular c. excellent
3. What should we order from the _______________________?
a. menu b. guest c. bill
4. I'm in Boston for a one-week ________________________ program.
a. trip b. paperwork c. training
5. I'm a big sports ________________.
a. fan b. bill c. Small talk
6. Let's stop at this restaurant for a quick ________________________.
a. host b. meal c. menu

***********************************************************************
Unit 3: Test
Part V. Circle the correct preposition.
1. My commute ______________ Friday is always very long.
a. at b. in c. on
2. We are taking the clients sightseeing ____________ the afternoon.
a. at b. in c. on
3. We have an appointment tomorrow __________________ noon.
a. at b. in c. on
4. Leo is leaving for Venezuela ________________ his birthday.
a. at b. in c. on
5. Celia's presentation begins ________________ one o'clock.
a. at b. in c. on

Part VI. Circle the correct word or phrase.
1. Ms. Marco's flight ___________________ later today.
a. arrives b. arranges c. sets up
2. Are you ______________________ on Monday?
a. convenient b. available c. sorry
3. I'll be at a sales ______________________ until lunch.
a. calendar b. commute c. presentation
4. What does your _______________ look like for next week?
a. schedule b. sightseeing c. trade show
5. The partners need to ________ a videoconference with the head office.
a. arrive b. schedule c. depart
6. Over a hundred companies are participating in the ________ next month.
a. rush hour b. manufacturing plant c. trade show
Unit 4: Test
Part V. Circle the correct word.
1. How long ________________________ you been in the automotive industry?
a. have b. has
2. We ___________________________ promoted anyone to that position.
a. haven't b. didn't
3. Where ___________________ you work before you moved to Asia?
a. have b. did
4. Mr. Marchini has been a director _______________ August.
a. since b. for
5. Mrs. Yee has worked in product development _____________ fifteen years.
a. since b. for

Part VI. Circle the correct word or phrase.
1. My sister has had two promotions this year. She is definitely on the_______________.
a.fast track b.position c. degree
2. I'm thinking about a career in_______________________________.
a.candidates b.sales assistants c. marketing
3. Her ______________interest was research and development, but she has changed fields.
a.current b.previous c. senior
4. After I graduated from college with a __________in computers, I worked in France for a year.
a.promotion b.degree c. management
5. There are three well-qualified _____________________for the vice presidency.
a.candidates b.promotions c. departments
6. The product development job requires good_______________________.
a.positions b.fast track c. computer skills

****************************************************************************
Unit 5; Test
Part V. Write these irregular verbs in the past tense.


PRESENT PAST
1. find _____________
2. know _____________
3. rise _____________
4. lose ______________
5. sell _____________

Part VI. Circle the correct word or phrase.
1. The competition ___________________its market share from 12% to 15% last year.
a. reached b. fell c. increased
2. Our main competitor dramatically redesigned its _______________a year ago.
a. morale b. keyboard c. peak
3. In 1996, sales remained______________________, but they increased in 1997.
a. flat b. dramatically c. steadily
4. Oil prices have _________________________________in the past two months.
a. performed b. reduced c. dropped
5. The company's new ___________________________has improved its image.
a. peak b. logo c. customer satisfaction
6. A customer _____________________helped our managers identify problems in our service department.
a. survey b. image c. market

**************************************************************************

Unit 6: Test
Part V. Circle the correct verb.
1. The packages _________________________on the shelf every morning.
a. put b. are put
2. The fruit____________________________ before the customers arrive.
a. washes b. is washed
3. I _______________________your delivery date yesterday.
a. checked b. was checked
4. The customer________________________ the groceries at home.
a. unloaded b. was unloaded
5. The order_____________________ yesterday.
a. shipped b. was shipped

Part VI. Circle the correct word or phrase.

1. We____________________________ all the top candidates.
a. stored b. advertised c. ranked
2. What is the_________________for new positions at your company?
a. hiring process b. resume c. delivery process
3. We have a two-step ___________________.
a. supplier b. hiring process c. status
4. First, the package is taken off the_______________.
a. warehouse b. conveyer belt c. distribution center
5. The managers are_____________ on the basis of their performance and customer feedback.
a. advertised b. stored c. evaluated
6. Customers can place orders _____________ or by telephone.
a. online b. delivery process c. e-commerce
Unit 7; Test
Part V. Circle the correct answer.
1. ____________________________put off the conference?
a. Could you b. Would you min
2. ___________________________delete the last paragraph?
a. Why don't we b. Ought to I
3. ___________________________ call the conference center for you.
a. I'll b. You could
4. We ________________________________discuss the reception menu.
a. should to b. ought to
5. ___________________________staffing the reception area from noon to two?
a. Can you b. Would you mind



Part VI. Circle the correct word or phrase.
1. I need to change my________ because meetings are now being held near the airport.
a. accommodations b. booths c. promotional videos
2. Use____________________ to inform everyone about the time change for the reception.
a. interoffice mail b. brochures c. suites
3. Who should I contact at the________________________ ?
a. correspondence b. conference center c. promotional video
4. _________________________ unnecessary e-mail messages.
a. Interrupt b. Delete c. Staff
5. Turn off your ______________________________before you enter the theater.
a. courier b. memo c. pager
6. Who will _________________________________the booth on Saturday?
a. put off b. staff c. work out

****************************************************************

Unit1-7: Summary Test
Part V. Circle the correct answer.
1. Currently, we__________________ more headsets in Japan than in Singapore.
a. sell b. are selling
2. Would you mind____________ some sightseeing for our visitors?
a. arrange b. arranging
3. That was a wonderful presentation, _____________________?
a. was it b. wasn't it
4. You don't have my cell phone number, ___________________?
a. do you b. have you
5. Next month I ____________________________to Germany for a week.
a. go b. am going
6. When _____________________in the marketing department?
a. did you work b. have you worked
7. I ____________________________at Lin Corp since last January.
a. was b. have been
8. The candidates_______________ by the search committee last week.
a. interviewed b. were interviewed
9. The newspaper________________ every morning by eight o'clock.
a. delivers b. is delivere
10. Ms. Kato's company has provided consulting services to our corporation
___________________________1999.
a. since b. for


Part VI. Circle the correct word or phrase.
1. We're looking for a new ______________company to handle all of our shipping.
a. route b. transportation c. market
2. Is it important for you to dress ___________________at work?
a. formally b. top c. steadily
3. Do you take milk and sugar with your _________________________?
a. food b. mineral water c. tea
4. I have a ten o'clock _________________________ with Mr. Gonzalez.
a. system b. appointment c. financial services
5. Can you ________________ a good research and development firm?
a. enjoy b. arrive c. recommend
6. Our CEO has a __________________in management from an excellent university.
a. recommendation b. degree c. status
7. I plan to ____________ this survey since it didn't give us much information.
a. redesign b. invest c. recommend
8. It's __________________a process; first we select the finest fruit, and then we sort it according to size.
a. two-step b. falling c. previous
9. The fruit is _________________________before it's placed on the conveyer belt.
a. improved b. sorted c. enjoyed
10. Please send us your___________________ by fax or by e-mail.
a. resume b. Web c. shipment


***********************************************************************


Unit 8: Test
1. The Tribox Corporation______________ a new human resources director last month.
a. appointed b. has appointed
2. The manager _____________ the sales team recently.
a. reorganized b. has reorganized
3. Profits ___________________in 1999.
a. went down b. have gone down
4. We __________________________ a professional recruiter a year ago.
a. hired b. have hired
5. Our market share _________sharply over the past two months and it is still decreasing.
a. decreased b. has decreased


Part VI. Circle the correct word or phrase.
1. ___ _______________prices have fallen recently.
a. Stock b. Profit c. Achievement
2. We've ______________ a new CEO.
a. restructured b. outsourced c. appointed
3. Many construction companies outsource their _____________.
a. stock b. security services c. layoffs
4. We no longer do our own hiring; we use professional ____________.
a. information technology b. recruiters c. distribution channels
5. After Company X bought Company Y, 2,000 workers were _____________.
a. laid off b. expanded c. launched
6. All candidates are interviewed by _________________.
a. distribution channels b. human resources c. maintenance services
**********************************************************************

Unit 9: Test
Part V. Circle the correct answer
1. We have _________________inventory in stock.
a. too much b. too many
2. We don't have ________________ technicians, so our orders aren't ready on time.
a. too much b. enough
3. There aren't _____________________in the warehouse this month.
a. items enough b. enough items
4. We'll take ______________ computers as you have.
a. as much b. as many
5. We're ____________________ days behind schedule because of the strike.
a. a few b. a little

Part VI. Circle the correct word or phrase.
1. Customers aren't happy. There are a lot of_____________ on the manager's desk.
a. deadlines b. strikes c. complaint forms
2. We've just received your ________________for the amount of $3,000. We'll send
payment shortly.
a. data b. invoice c. account
3. All shipments were held up, so we've missed _____________.
a. deadlines b. issues c. pagers
4. The new system alerts ______________________as soon as there's a problem.
a. complaint forms b. feedback c. technicians
5. Whenever my computer isn't working,! call the __________staff at extension 12.
a. technical support b. inventory c. strike
6. Please accept our apologies for any __________ this delay may have caused.
a. progress report b. inconvenience c. deadline

*************************************************************************

Unit 10; Test
Part V. Circle the correct verb.
1. It's definite. We__________ open the new branch in Osaka by June.
a. plan to b. might
2. We haven't decided which phone plan to use. We _____________AT&T.
a. are thinking of choosing b. are going to choose
3. We've hired fifty new technicians. We _________compete effectively with the
increased staff.
a. might b. expect to
4. There was a strike last month. We ____________-have enough inventory.
a. might not b. should not
5. Sales have been fantastic all year. We __________________our sales goals.
a. are thinking of achieving b. will probably achieve


Part VI. Circle the correct word or phrase.
1. We expect to ________our client base in the long term because we are committed to service.
a. compete b. maintain c. excel
2. We're considering a ________________________with a Venezuelan firm.
a. rate b. range c. joint venture
3. Before the audience arrives, check the ________________for your presentation.
a. client base b. equipment c. service plan
4. We plan to develop ________________________-technologies to stay competitive.
a. cutting-edge b. residential c. lower
5. You might consider putting all the data on a ____________-for your audience.
a. charge b. location c. handout
6. To productivity, we expect to purchase 150,000 more effective machines.
a. excel b. maximize c. reduce



Unit 11: Test
Part V. Circle the correct answer.
1. Our Trimline cell phone is __________ than the earlier model.
a. lighter b. more lighter
2. Our ________________computer is the Model A100.
a. powerfulest b. most powerful
3. The warranty lasts ________on the cell phone than on the smart phone.
a. longer b. more long
4. We have _____________technology.
a. the latest b. the most latest
5. Which one has ______________features?
a. most b. the most

Part VI. Circle the correct word.
1. Many salespeople think they have to be _____________to make a sale.
a. compact b. aggressive c. standard
2. There isn't much ___________________________ for last year's model.
a. weight b. warranty c. demand
3. The salesperson gave me a ___________of 10% on my new DVD player.
a. discount b. feature c. warranty
4. Is there enough ____ _________to store 100 numbers on this cell phone?
a. battery b. memory c. weight
5. My old computer has an ______________________ modem.
a. external b. honest c. opposite
6. It's very convenient to have a _______________phone when traveling.
a. floppy b. stylish c. wireless


****************************************************************************

Unit 12; Test
Part V. Circle the correct verb.
1. We missed our flight. We ________________cancel last night's meeting.
a. have to b. had to
2. I _________________to meet yesterday's deadline.
a. am able b. was able
3. __________________you have to recruit more employees next year?
a. Will b. Did
4. Maria ________________leave for the airport in an hour.
a. has to b. had to
5. David ________________be able to take a vacation this year.
a. can't b. won't
Part VI. Circle the correct word or phrase.
1. We've been ___________and behind schedule all week because many workers have the flu.
a. sensitive b. short-staffed c. loyal.
2. Finding qualified applicants is our top ________________________.
a. leader b. bonus c. priority
3. Ms. Cole isn't in the Atlanta office anymore. They have ________her to the Miami office.
a. reassigned b. staffed c. recruited
4. When I retire, I'll live on the money in my _____________.
a. health insurance b. perks c. pension plan
5. Because people are missing _______________, we won't finish the project on time.
a. choices b. deadlines c. flextime
6. We're looking for ___________managers. We're only hiring people who can work in many departments.
a. adaptable b. cautious c. loyal
***************************************************************************
Unit 13; Test
Part V. Circle the correct verb.
1. If employees don't get another week of vacation next year, they ______________unhappy.
a. will be b. are
2. If the company ___________show a profit on the annual report, we won't get raises.
a. won't b. doesn't
3. If there are opportunities next year for promotion, employees ______________motivated.
a. are b. will be
4. If Martin lowers the sales quotas for bonuses next month, his team ___________harder.
a. works b. will work
5. If we __________________the budget, we won't be able to buy new computers.
a. cut b. will cut

Part VI. Circle the correct word or phrase.
1. If we can increase employee _____________________, sales will rise.
a. estimates b. motivation c. turnovers
2. Let's _____________________what we can do about productivity.
a. brainstorm b. keep up with c. participate
3. Send out the _______________ before the meeting so everyone knows what will be discussed.
a. turnover b. flipchart c. agenda
4. ________________________ have at least one meeting per day.
a. Opportunities. b. Quotas c. White-collar workers
5. We plan to add a million dollars to next year's _______________________.
a. budget b. participant c. c. motivation
6. The most ________________meetings are those held hi groups with fewer than six people.
a. responsible b. b. effective c. absolute
Unit 14; Test
Part V. Circle the correct answer.
1. Young people ________________us if we advertised on the radio.
a. hear b. would hear
2. If I __________________you, I would use direct mail.
a. was b. were
3. I know we don't have much money left in the budget, but what if we _______on our Web site?
a. advertise b. advertised
4. Your ideas _______________work if they appealed to teenagers.
a. could b. do
5. If I were you, I ________________use cartoon characters in the advertising campaign.
a. would b. will

Part VI. Circle the correct word or phrase.
1. We'll need to change the size of our ___________if we want to be successful in other markets.
a. facilities b. links c. cartons
2. Cartoon characters ___________________children.
a. appeal to b. advertise c. recommend
3. Users of the Web site have found the facilities ____________________to be very helpful.
a. audience b. link c. billboard
4. How can we determine if our product is __________________for your market?
a. located b. appropriate c. immediate
5. Although it would reach millions of consumers, a _____________would be too expensive.
a. superstition b. flavor c. TV commercial
6. Advertising on the Web could _________________ a lot of young people.
a. reach b. stock c. place

*********************************************************************


Units 8-14; Summary Test
Part V. Circle the correct answer.
1. The company ________________________ a lot of workers last month.
a. laid off b. has laid off
2. There aren't ______________________ to finish the job by noon.
a. technicians enough b. enough technicians
3. The projector isn't working, so we _____________ make handouts for everyone.
a. will have to b. had
4. This camera is __________________ than the one with the zoom lens.
a. more convenient b. more convenienter
5. Model 2800 is ____________________ one with the most memory.

a. the most cheap b. the cheapest
6. I _______ pay for six months by last Friday to get the lower health club membership rate.
a. have to b. had to
7. What if we __________________ the managers to let us leave early?
a. persuaded b. persuade
8. If we ___________________ some suggestions, we can give them to the boss.

a. will brainstorm b. brainstorm
9. If employees participate in the pension plan, they ________ more money when they retire.
a. will have b. have
10. If I were you, I ____________________the presentation on time.
a. would start b. start

Part VI. Circle the correct word or phrase.
1. Our company has recently started _____________________ the payroll.
a. distribution channels b. outsourcing c. profit
2. If you could e-mail your response by April 12, I'd _____________________it.
a. appreciate b. recruit c. restructure
3. When a lot of ____________are used in a presentation, the audience is more involved.
a. service providers b. visuals c. modems
4. Our information technology staff helps us _______________ all computer changes.
a. lay off b. aim at c. keep up with
5. What are your phone__________________________ to Beijing?
a. rates b. turnovers c. warranties
6. Here's ___________________ so you can save the work you've done on my computer.
a. a DVD player b. a floppy disk c. RAM
7. What __________________ speakers! They won't take up any space on the shelf.
a. attractive b. luxurious c. tiny
8. If I pay in advance, can I have a ________________________?
a. discount b. feature c. quota
9. We're sorry. We take only cash, no _____________________-.
a. guidelines b. bonuses c. credit cards
10. I'm glad my company offers_____ so I can work at home and come into the office at noon.
a. flextime b. restructuring c. bonuses

*****************************************************************

Для II курса
Форма контроля - Экзамен
(сдается в весеннюю сессию)

ЧАСТЬ ВТОРАЯ

КОНТРОЛЬНАЯ РАБОТА №2

Прочтите и переведите статьи.

I. Business Dress Codes

Dress codes are rapidly changing in the world of business. In companies across the United States, the business suit and tie are disappearing from the workplace, and casual office wear—slacks and a sports jacket for men, pants or a skirt and a jacket for women—is becoming more and more popular. "Dress down Friday" (a day when employees are permitted to wear casual clothes) is spreading to the other weekdays, and this trend will probably continue.
In a poll of 3,700 executives by Management Recruiters International of Cleveland, Ohio, 40 percent believed that the business suit is becoming a thing of the past. Many executives believe that business people will not wear suits at all ten years from now, not even to job interviews.

Source: Management Review
I.2. Write Т (true) or F (false) according to the article.
a. This article is about what to wear for an interview.
b. Business people dress informally more often now.
c. Nowadays, people wear business suits on "dress down Fridays."
d. Many of the executives in the poll think that business people will dress more casually in
the future.

I.3. Discuss these questions.
a. What do men and women wear to work in your company?
b. Is the business suit disappearing in your workplace?
c. Is it important to dress formally in your industry?
Why or why not?

II.The Art of the Business Lunch
The business lunch is an excellent way to improve a relationship with a client. However, since eating is a very social thing, it's easy to get distracted. So plan what you would like to discuss, just like a business meeting.
It helps to think of the business lunch as having a specific beginning, middle, and end. Begin with a minute or two of small talk, and then talk about business until the food arrives. During the meal, put away the paperwork and focus on getting to know your client. Avoid food that is messy or difficult to eat.
The person who does the inviting should pay for the meal. If you think your clients will insist on paying, pay the bill in advance. Arrive earlier than your guests. Do not order anything while you are waiting for them. When the guests arrive, stand up and shake hands. If they are late, wait about 15 minutes before you telephone their office.
The three-hour power lunch has largely disappeared in North America. Nowadays, the appropriate length for the business lunch is about 11/2 hours: a shorter, more productive meeting that still leaves time for work afterwards.

Source: The Toronto Star
II.2. Check (/) what you should and should not do at a business lunch according to the article.
Yes No
a. Plan what you would like to discuss before a business lunch. ___ ___
b. Make small talk for a long time before discussing business. ___ ___
c. Order a meal that isn't difficult to eat. ___ ___
d. It's OK to be late if you are inviting. ___ ___
e. It's OK to order a drink while you wait for your guest. ___ ___
f. If your guests are late, you should leave the restaurant after
15 minutes. ___ ___

Talk About it
II.3. Discuss the questions.
a. Do you agree with the advice in the article?
b. What advice would you give a visiting colleague about business
meals in your country?

III. It`s Time to Try Videoconferencing
Thanks to videoconferencing, attorneys Fred Parnon and George Pratt have become "virtual" partners in Parnon's office. Two years ago, Parnon set up a videoconferencing system between his New York City office and Pratt's suburban home, so that Pratt could avoid the long commute into the city. The partners keep the system on all the time. "It's as if we're in the same office with our desks touching," says Parnon. "I miss him when it's turned off." The technology "lets us see each other's face and hand gestures, which gives us much better communication than we would have just talking on the phone," says Parnon.
More and more small business CEOs are using this increasingly affordable and available business tool. Apart from reducing travel, videoconferencing systems have other useful features. For example, using a function called a shared whiteboard; participants at great distances can work on the same document at the same time, or see the results instantly on their computer screens.
While videoconferencing is not yet as quick and easy as a telephone call, analysts say the day is coming. So along with your cell phone and beeper numbers, e-mail address, and fax number, you might also need to put your videoconferencing station number on your business card.
Source: Your Company (Q Time Inc.)
III.2. Match the beginnings and endings of the sentences according to the article.

_ a. Parnon and Pratt set up a 1. because people in different locations can
videoconferencing system work on material at the same time.

___b. Parnon prefers video- 2. because the use of video¬conferencing will
conferencing to the telephone be increasing.

_ c. Small business CEOs like 3. because Pratt wanted to work from his home.
videoconferencing

_ d. Videoconferencing systems 4. because he can see his partner's face and hand
are also useful gestures.

_ e. Executives may soon list station 5. because it reduces the amount of business numbers on their business cards travel they have to do.

Talk About it
III.3. Discuss these questions.
a. How is videoconferencing useful, or how could it be useful, in your work?
b. In what situations would you prefer to have a personal meeting?
c. Is videoconferencing useful when there are language or cultural differences? Why or why not?

IV. "Fast-Tracking" Employees: A Smart Move
The appointment of Carly Fiorina as president and CEO of Hewlett-Packard is an example of two major trends in corporate America. First, female executives are gradually rising to the top. Second, companies tend to hire top managers from outside rather than promote from within the company.
Very few American companies train employees well enough to become leaders of the company, says William C. Byham, author of the book Grow your Own Leaders. Some companies do have a list of possible employees for top jobs, but they fear that these people do not have the skills or training to take over if a key person leaves. Others have great hopes for some employees, but don't tell them.
Byham says that upper management must be strongly committed to developing its own leaders. That in itself can be a problem because some managers don't want to train people to take their place.
According to Byham, it is important to identify several people for the "fast track," and give them assignments that will develop their management skills. And finally, it is important to make sure that people who are on the "fast track" know that they have a place in the organization's future.


Source: San Francisco Examiner
IV.2. Write T (true) or F (false) according to the article.
a. Most American CEOs are promoted from within the company.
b. Most American companies plan for the future leadership of the company.
c. Many American companies do not believe that their employees can fill top management positions.
d. Some managers do not want to prepare a person to take over their job.
e. It is important for companies to identify leaders inside the company.
f. It is important to tell employees that they have a future in the company.
Talk About it
IV.3. Discuss the following questions.
a. Do you think it's important for a company to train managers for top positions? Or, is it better to hire leaders from outside the company?
b. Why is it important to let employees know that they are on the "fast track?"

V. Raising the Titanic
When Fernando Pinto became CEO of Varig Airlines in January 1996, the job of turning the company around was compared to "raising the Titanic." The company was behind in every way, and employee morale was at an all-time low. Pinto's office did not even have a computer, just a typewriter.
Pinto immediately announced a plan to "revolutionize" the company. Focusing first on customer satisfaction, he gave bonuses to employees who met company goals of improved service. As a result, .customer satisfaction improved from 80 to 95 percent during Pinto's first 18 months. To change the image of the company, he redesigned the old 1945 logo to a more modern-looking image. To increase Varig's profitability, Pinto had to sell aircraft, lay off 2,000 workers, and discontinue unprofitable routes. Finally, Pinto brought Varig into the modern era by purchasing 5,500 new computers, and he invested $30 million in software programs to increase efficiency.
Although Varig continued to have problems, the turnaround was considered a success. In 1999, Pinto was elected "Businessman of the Year" by Brazil's National Commerce Federation. Varig also won the World Travel Award for the best airline in Latin America that year.
Source: Latin CEO
V.2. Match the beginnings and endings of the sentences according to the article.
3 a. In order to improve customer satisfaction, 1. so he discontinued some of them
__ b. Pinto wanted to change the image of the 2. Pinto invested in new technology.
company,
__ c. Because the company had financial difficulties, 3. Pinto gave bonuses to employees.
__ d. Varig's routes were unprofitable, 4. so he redesigned the logo.
__ e. In order to improve Varig's computer systems, 5. Pinto sold some of Varig's airplanes.


Talk About it
V.3. Look at the problems below. Discuss two possible ways to deal with each of the problems.
increasing competition low customer satisfaction
low employee morale bad public image





VI.E – Commerce Is Here to Stay
The Internet is changing the way business is done worldwide. Everyone from property developers in Hong Kong to banks in Argentina is doing business online. In business-to-business (B2B) e-commerce, companies use the Internet to conduct business with each other. This offers tremendous opportunities for all types of businesses.
For smaller manufacturers and exporters, the Internet is an equalizer. It allows them to compete with much bigger businesses for buyers anywhere in the world, just for the cost of setting up and maintaining a website.
Today, most banks provide online services to businesses as well as to individual customers.
Businesses can now complete bank transactions, such as collection and payments on the Web. This avoids an endless paper trail of invoices and receipts. The Internet also gives manufacturers and suppliers greater access to each other. At TSMC, Taiwan's integrated circuit chip manufacturer, buyers use the Internet to check manufacturing schedules, inform the company when they need supplies, and follow the order process through the manufacturing cycle. At TSMC, the company can share important information with its suppliers, transmit orders, and even notify their salespeople on their pagers when an order is ready.
Source: Lexis/Nexis; Financial Times
VI.2. Circle the ONE advantage of the Internet that is NOT mentioned in the article.
a. Small companies can sell their products worldwide.
b .Businesses can do banking transactions online.
c. Buyers can check manufacturing schedules online.
d .Large retailers can sell directly to the customer.
e. Buyers can check the status of their orders online.

Talk About it
VI.3. How does your company (or a company that you know) use the Internet? For example, consider the following uses:
• internal communication
• communication with offices in other countries
• a website with company information
• a website with goods to purchase
• research

VII . Information Overload
SURVEY RTSULTS
Telephone, pager, cell phone: 59 Fax: 15
E-mail: 30 Telephone messages, notes: 21
Voice mail: 22 Courier/express mail: 7
Regular and interoffice mall: 36
Average number of messages daily: 190

There's the fax, voice mail, and e-mail. Then there's the telephone, the cell phone, the car phone, and the pager.
A recent study found that workers receive an astonishing number of messages from computerized devices. Employees who were surveyed received an average of 190 messages each day. Most of the messages require some form of response. Forty percent of the workers said they are interrupted by incoming messages six or more times an hour.
Economist Paula Rayman, director of the Radcliffe Public Policy Institute,, said that people are frustrated because they are working longer hours to handle all the requests for information and communication. "People are treated like they are machines that are on all the time," she said.
Many experts believe that the growth of information technology is making people work more efficiently. But not everybody agrees that it has a positive effect on productivity. New technology eliminates some of the old, boring tasks and gives many more people access to data. But workers need to learn to manage the flow of information. For example, they need to be strict about deleting unnecessary telephone messages and moving unimportant e-mail straight to the trash.
Employees also need strategies to deal with interruptions. As Rayman points out, "If you are constantly bombarded with messages, you never get your real work done."
Source: Salt Lake Tribune/Washington Post
VII.2. Answer the questions.
a. What problem is described in the article?
b. What has caused this problem?
c. According to the article, what should workers do to overcome the problem?

Talk About it
VII. 3. Discuss the questions.
a. What means of communication do you use the most?
The telephone, e-mail, letters, or memos? Why?
b. What do you do to avoid interruptions at work?
c. What kind of correspondence should not be sent via e-mail?
Why? Do you think this is different in other countries?

VIII. Strategic Outsourcing
1. Read the article.
Nowadays more and more companies are outsourcing parts of their operations in order to become more flexible in a changing business environment. In the practice of outsourcing, companies hire outside businesses to handle parts of their internal operations. In the past decade, outsourcing has helped many companies focus on the most important parts of their business: growth and profitability.
Companies such as General Electric, Nike, Xerox, and Microsoft use outsourcing in different ways. Organizations have outsourced such functions as information technology, real estate management, human resources, and finance. A big advantage of outsourcing is that it allows an enterprise to concentrate on the business it does best. For example, a bank may outsource its real estate management, but it would never outsource the core of its business: financial transactions. Of course, before contracting out internal functions, a company must first carefully examine which processes are less essential.
Source: Management Review
VIII. 2. Answer the questions.
a. What is outsourcing? Find a definition in the article.
b. Why do companies use outsourcing?
c. What types of functions are often outsourced?

Talk About it
VIII. 3. Look at the list of functions in the box. Discuss which functions might he outsourced by a bank, a telecommunications company, and an airline.

food preparation information technology maintenance services
human resources real estate management security services

IX. Quality Means Service, Too
I. Read the article.
In the past, quality control was seen primarily as a manufacturing problem. But what makes a company stand out today is the quality of the service it provides to the customer.
This has encouraged the trend towards total quality management, or TQM.
TQM has redefined quality to mean "what feels right to the customer." For Ford, that means a toll-free number to respond to customer complaints quickly. For Federal Express! it means an online tracking system that allows customers to know where their packages are at any time. For IBM, it's a system that automatically recognizes trouble and alerts technicians—sometimes before the clients know they have a problem.
From the customer's perspective, everything has to run smoothly—from technical support to personal service. Hotel clerks may be polite and attentive, but if the computer system is down, their politeness isn't going to be enough. The aim of total quality management is to get everyone working together, while keeping the customer in focus.
A serious TQM effort requires a considerable investment in training, consultants, and—most difficult of all—top management attention. But some CEOs, like Fred Smith of Federal Express, are obsessive on the subject of quality. "It really has to be the be-all and end-all," Smith declares.

Source: Fortune
IX.2.Check ( ) the ideas that are included in the article.
__a. Quality control is more important than quality of service.
__b. TQM focuses on the customer.
__c. Ford, Federal Express, and IBM are committed to quality.
__d. TQM involves all the parts of an organization working together.
__e. TQM is often cheaper in the long run.
__ f. Not all CEOs are interested in TQM

Talk About it
IX. 3. Discuss the following questions.
a. Describe a personal experience of good or bad service from one of the following:
an airline an automobile manufacturer a bank a hotel
b. Discuss how your company (or one you know about) could improve service to its customers or clients.
c. How do the attitudes toward customer service differ in different countries or industries?

X. Preparing for Group Presentations
1. Read the article.
Whether you`re introducing a new company to investors or updating management on an important project, a well-planned presentation will make you look good. Presenting as a group is challenging. Here are some guidelines for planning and presenting as a team.
• Develop outlines. For each section of the presentation, identify key points to make.
• Focus on clarity. In general, simpler is better.
• Plan your time well. Allow enough time for each speaker and for questions at the end.
• Put background information or data on a separate handout. This will help listeners focus on your key points.
• Remember your listeners' needs. How long will people be sitting? You may decide to stop and take a break in the presentation at a mid-point.
• Use visuals. Visuals add variety to a presentation. But don't use too many, and avoid turning down the lights for too long, especially after lunch!
• Practice the presentation as a team several times. Each member needs to be familiar with everyone else's content. Pay attention to transition points. For example, how will a presenter introduce the next speaker?
• Plan to arrive early and check your equipment. Make sure that video screens and projectors are well-placed, plugged in, and working.
Source: San Francisco Examiner
X. 2. Complete the following advice to a presenter, using one idea from the article in each sentence.
a. You won't have much time for your presentation, so
identify your key points .
b.The audience will probably have questions, so
______________________________________________________________
c. You have a lot of data to present, so______________________________
_____________________________________________________________
d. Your presentation is quite long, so ___________________________
e. Four people are making the presentation, so___________________
_____________________________________________________________
f. You plan to use a video, so_____________________________________

Talk About it
X. 3. Discuss the questions.
a. What are three characteristics of a good business presentation?
b. What do you think is the most important advice in the article?
c. What advice would you give to a visitor from overseas who is
making a presentation to your company? Consider dress, eye contact, length of presentation, visuals, and answering questions.

XI. Sometimes Honesty Is the Best Policy
1. Read the article.
In more then 40 years as a salesperson, Jacques Werth has accomplished at least two things: He's made a lot of money and learned a lot about sales, enough to write a book entitled High Probability Selling. Werth's view of selling is simple but unusual: just be honest. The following is from an interview with Werth.
Q: What is the biggest mistake that salespeople make?
A: Most people think that it's important to be aggressive in sales, but the opposite is true. Aggressive people are too pushy. They try to persuade people—to convince them to buy.
Q: Why? Aren't salespeople supposed to persuade people?
A: Most people dislike being persuaded. It's much better to find consumers who want to buy your product and arrive at an agreement that makes everybody happy.
Q: How do you do that?
A: You find out quickly who isn't going to buy your product and move on. People may be interested, but they're not necessarily going to buy. They just waste your time.
Q: So what kind of person makes the best salesperson?
A: Honest people who will listen to the customer and tell the truth.

Source: Entrepreneur Magazine
XI.2. Check () yes or no according to the advice in the article.
YES NO
a. Be aggressive. • 
b. Persuade the customer that he/she needs the product. • •
c. Quickly identify the customers who are ready to buy. • •
d. Spend time with people who are interested in your product. • •
e. Listen to the customer. • •

Talk About it
XI. 3. Discuss the questions.
a. What do you think of the advice in the article? In sales, is honesty always the best policy?
b. What do salespeople do to persuade people to buy their products? Are they effective?
c. What advice would you give to a salesperson who wants to succeed in your country or in your industry?

XII. New Leadership
1. Read the article.
In the twenty-first century, managers looking to get ahead will need a completely different set of skills. Technology, products, markets, and customers are changing fast, and corporations will need managers that can handle uncertainty. These leaders will also need the ability to work as part of a team, have concerns for the needs of employees, and also have a sense of humor.
In order to survive, corporations will have to establish an increasing number of partnerships with suppliers, distributors, and their most important customers. Leaders will have to rely more than ever on their staff to act independently to maintain these relationships. As a result, they will also need to build a different kind of relationship with the people who work for them: one based on trust, rather than seniority. The best leaders will favor a team-based approach to management.
In addition, skilled employees will be more in demand, so they will be freer to come and go as they please. Managers will have to make more of an effort to attract new talent and to respond to the needs of their existing employees. Listening skills and a desire to help people could well become important qualities in a successful manager. Also, increased globalization will require sensitivity to other people's traditions and languages.
Source: Business Week
XII. 2. Match the beginnings of the sentences with the correct endings to create a summary of the article.
3 a. Managers will need to be able to handle 1. because they will depend on
uncertainty them more.
__ b. They will need a different relationship 2. because they will depend on
with employees needs of their staff.
__ c. They will need good listening skills 3. because the business world
is changing very fast.
__ d. They will have to be sensitive to other cultures 4.because more business will be
done with international partners.
Talk About it
XII.3. Discuss these questions.
a. Look at the list of qualities in the box. Which three qualities do you think are the most important for managers in your industry?
a team player adaptable loyal open to new ideas
a risk taker cautious creative a sense of humor
b. Different industries look for different qualities in their managers. How is the approach to management in your business different from other industries?



XIII. Making Meetings More Productive
1. Read the article.
Many managers and workers complain about unproductive meetings. White-collar workers spend on average one to one and a half days each week in meetings, according to a survey last year by 3M Meeting Network, an online resource for running effective meetings. Managers spend as much as 33 hours a week in conferences. And meetings are increasing as more employees work in teams.
How do you ensure that your meetings are productive? First, decide whether a meeting is really necessary. If you just need to give information to workers, it's better to use e-mail or a memo. It's also a lot cheaper than pulling employees away from work. Second, invite only those who really need to attend.
Third, send out the agenda and reading materials before the meeting so that people attending can do their homework. Lack of preparation is one of the top complaints about meetings, according to the 3M survey.
The most productive meetings are those done in small groups of four or five. Small meetings tend to be more focused than large ones. They also force participants to be prepared. You can't hide in a small meeting.
Start the meeting on time, and don't let it run on too long. One way to do this is to schedule it just before the end of the workday. And if people still want to sit and chat for too long, some experts have a dramatic solution: Take away the chairs and hold short meetings standing up!
Source: Lexis-Nexis; The Indianapolis Star
XIII.2. Write T (true) or F (false) according to the article.
F a. Managers spend on average one to one and a half days each week in meetings.
_ b. Workers have more meetings nowadays.
_ c. Some meetings are not necessary.
_ d. It's important to give participants an agenda when they
arrive at a meeting.
_e. Small meetings are less productive.



Talk About it
XIII. 3. Discuss the following questions.
a. Which two of the following are most important for a successful meeting? Why?
a written agenda a clear objective a time limit
preparation before the meeting visual aids
b. Which advice in the list below would NOT be appropriate in your business culture or in your country?
• Use e-mail for discussion instead of holding a meeting.
• Invite only the people who really need to attend.
• Start the meeting on time, even if some people haven't arrived.

XIV. Marketing Across Cultures
1. Read the article.
The story is often told about General Motors trying to sell their Nova model car in Latin America and finding out that "no va" literally means "it doesn't go" in Spanish.
But cultural awareness in marketing is a lot more than careful translation. There are many more subtle differences between cultures. For example, colors that seem attractive in one culture may be unattractive or tasteless in another. Schedules, transportation, and everyday routines differ widely. And the simplest cultural differences can upset the greatest plans.
In Japan, for example, a US household products company spent millions of dollars on a marketing campaign to introduce its laundry detergent. Nevertheless, sales were very low. In fact, few stores even stocked the soap. The r eason? The typically American "large, economy-sized" boxes were far too big for the, Japanese market. The product required too much space to stock and the boxes were very heavy to carry.
In Europe and in much of Asia, product comparisons in advertising are not accepted or allowed. Declaring that one soft drink tastes better than another, or that one automobile is more dependable than another, could be met with distaste or even legal action. Many cultures prefer a more humble approach and consider American advertising too loud and aggressive. US companies doing business overseas may find that an approach that emphasizes company longevity and reputation may work better.



Source: Lexis-Nexis; World Trade Magazine
XIV. 2. Check () which of the following topics are mentioned in the article.
 a. Translation of product names
_ b. Religious beliefs and superstitions
_ c. Different preferences for colors
_ d. Animals and cartoon characters used in advertising
_ e. Differences in national and regional cuisine
_ f . Differences in living styles and habits
_g. Differences in marketing and advertising styles

Talk About it
XIV. 3. Look at the list above. Describe the marketing mistakes that an overseas company might make when advertising a product in your country. As an alternative, describe a marketing campaign that has failed due to cultural differences.



Контрольные работы по английскому языку.